I help self-employed creatives turn scattered ideas into simple sellable products. Get 2-minute daily emails - highly actionable, a little silly, and zero hustle.
Think inside the box
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When you’re constantly chasing new ideas by forcing yourself to think “outside the box”, you could be throwing out some useful, proven, reliable stuff that is always found inside the box, like:
Skipping over those things and always looking outside the box could lead to:
Inside the box is not somewhere to be concerned about finding yourself in (personally, I’m aiming for it). Reliable, repeatable, standardised, and boring could be the most disruptive business model in your pocket of the world. Speak to you again soon. Danny. . . . When you’re ready… 👉 The Digital Asset Incubator (12 week program) . . . Did someone forward this email to you? Feel free to sign up here. . . . I lightly proof-read these before sending (usually). If regular typos and occasional bad grammar are dealbreakers for you, please feel free to unsubscribe below... know hard feelings 😉 |
The Climate Soloist
I help self-employed creatives turn scattered ideas into simple sellable products. Get 2-minute daily emails - highly actionable, a little silly, and zero hustle.
Intangible assets – or things that aren’t physical assets – fall into two broad categories: Legal assets Competitive assets Legal assets are things like trademarks, brand names, patents and copyrights. They can be highly valuable, but complex to assign financial value to. Competitive assets are more abstract, like: Work experiences Life experiences Reputation Knowledge Cultural influences Relationships Weirdness Scars Taste They’re even harder to assign a dollar value to, but you can see...
The well worn 100% Money Back Guarantee is a powerful signal that you completely back yourself to do the work you’ve said you’d to, the the level you’ve promised. While it’s your job as The Best Supplier This Client Will Ever Work With™ to shoulder a big chunk of responsibility, 100% money back can be nerve-shredding… especially if you’ve never offered a guarantee before. And anyway, you can do better than that. I’m fascinated by the psychology behind guarantees so will definitely go deeper...
3 ways that fixed prices make life simpler: No more estimates or quotes Get paid at the start via a buy button on your website, rather than at the end via an invoice Avoid sales calls by putting everything a buyer would need to know on a landing page Does it work for everything? Definitely not. But it works for simple, repeatable services you perform all the time. And buyers will appreciate knowing what they’re in for without needing to contact you, or send an enquiry, or wonder what happens...