I help self-employed creatives turn scattered ideas into simple sellable products. Get 2-minute daily emails - highly actionable, a little silly, and zero hustle.
7 alternative guarantees
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The well worn 100% Money Back Guarantee is a powerful signal that you completely back yourself to do the work you’ve said you’d to, the the level you’ve promised. While it’s your job as The Best Supplier This Client Will Ever Work With™ to shoulder a big chunk of responsibility, 100% money back can be nerve-shredding… especially if you’ve never offered a guarantee before. And anyway, you can do better than that. I’m fascinated by the psychology behind guarantees so will definitely go deeper in a future post, but for now here are 7 alternatives: Timeliness Guarantee Progress Guarantee Unlimited Guarantee File Protection Guarantee No Hostage Guarantee Support Guarantee Confidence Guarantee There are shortcuts riddled through these examples… find something you’re already doing or would do anyway, and formalise it in a guarantee – instant differentiator 💪 Speak to you again soon. Danny. . . . When you’re ready… 👉 Take the free 10-day Bootcamp . . . Did someone forward this email to you? Feel free to sign up here. . . . This email was written with Assumed Intelligence (my sleep-deprived brain) and not autogenerated - the giveaway is it's not that well written. If you ever believe you've been underhandedly A.I.'d, just hit unsubscribe and I'll refund your email address, no questions asked. |
The Climate Soloist
I help self-employed creatives turn scattered ideas into simple sellable products. Get 2-minute daily emails - highly actionable, a little silly, and zero hustle.
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When you’re constantly chasing new ideas by forcing yourself to think “outside the box”, you could be throwing out some useful, proven, reliable stuff that is always found inside the box, like: Reliable customer service Repeatable systems that all you to get more efficient Standardised or fixed prices that help people make buying decisions Boring services everyone always needs Skipping over those things and always looking outside the box could lead to: Customer “service” that’s trying to be...
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