I help self-employed creatives turn scattered ideas into simple sellable products. Get 2-minute daily emails - highly actionable, a little silly, and zero hustle.
Your Untouchable Advantage™
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Intangible assets – or things that aren’t physical assets – fall into two broad categories:
Legal assets are things like trademarks, brand names, patents and copyrights. They can be highly valuable, but complex to assign financial value to. Competitive assets are more abstract, like:
They’re even harder to assign a dollar value to, but you can see they’re arguably more valuable than legal assets. The cool part? We’ve all got competitive assets. To put this another way: You can buy legal assets, but you either must earn or are simply born with competitive ones. Both types are important, but as soloists we’re less likely to lean on legal assets, at least for a while. Our competitive ones are with us from day 1. And your unique combination of them is basically non-replicable, so remember them when creating your products – it’s where your untouchable advantage lies. Speak to you again soon. Danny. . . . When you’re ready… 👉 Take the free 10-day Bootcamp . . . . . . This email was written with Assumed Intelligence (my sleep-deprived brain) and not auto-generated - the giveaway is it's not that well written. If you ever believe you've been underhandedly A.I.'d, just hit unsubscribe and I'll refund your email address, no questions asked. |
The Climate Soloist
I help self-employed creatives turn scattered ideas into simple sellable products. Get 2-minute daily emails - highly actionable, a little silly, and zero hustle.
The well worn 100% Money Back Guarantee is a powerful signal that you completely back yourself to do the work you’ve said you’d to, the the level you’ve promised. While it’s your job as The Best Supplier This Client Will Ever Work With™ to shoulder a big chunk of responsibility, 100% money back can be nerve-shredding… especially if you’ve never offered a guarantee before. And anyway, you can do better than that. I’m fascinated by the psychology behind guarantees so will definitely go deeper...
When you’re constantly chasing new ideas by forcing yourself to think “outside the box”, you could be throwing out some useful, proven, reliable stuff that is always found inside the box, like: Reliable customer service Repeatable systems that all you to get more efficient Standardised or fixed prices that help people make buying decisions Boring services everyone always needs Skipping over those things and always looking outside the box could lead to: Customer “service” that’s trying to be...
3 ways that fixed prices make life simpler: No more estimates or quotes Get paid at the start via a buy button on your website, rather than at the end via an invoice Avoid sales calls by putting everything a buyer would need to know on a landing page Does it work for everything? Definitely not. But it works for simple, repeatable services you perform all the time. And buyers will appreciate knowing what they’re in for without needing to contact you, or send an enquiry, or wonder what happens...