I help self-employed creatives turn scattered ideas into simple sellable products. Get 2-minute daily emails - highly actionable, a little silly, and zero hustle.
1-day-able
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Think about the work you've done in the past week or so. Is there something you delivered for a client that you did in less than a day? Maybe it was some "hands" work; Or some quick research you summarised in an email; Or "checking" something they asked you to cast your eye over; Or a phonecall where they "picked your brain". What'd you charge for it? Couple hundy? Couple grand? A 1-day-able service is a beautiful candidate for a fixed-price product... 😉 Speak to you again soon. Danny. . . . When you’re ready… 👉 The Digital Asset Incubator (12 week program) . . . Did someone forward this email to you? Feel free to sign up here. . . . I lightly proof-read these before sending (usually). If regular typos and occasional bad grammar are dealbreakers for you, please feel free to unsubscribe below... know hard feelings 😉 |
The Climate Soloist
I help self-employed creatives turn scattered ideas into simple sellable products. Get 2-minute daily emails - highly actionable, a little silly, and zero hustle.
Intangible assets – or things that aren’t physical assets – fall into two broad categories: Legal assets Competitive assets Legal assets are things like trademarks, brand names, patents and copyrights. They can be highly valuable, but complex to assign financial value to. Competitive assets are more abstract, like: Work experiences Life experiences Reputation Knowledge Cultural influences Relationships Weirdness Scars Taste They’re even harder to assign a dollar value to, but you can see...
The well worn 100% Money Back Guarantee is a powerful signal that you completely back yourself to do the work you’ve said you’d to, the the level you’ve promised. While it’s your job as The Best Supplier This Client Will Ever Work With™ to shoulder a big chunk of responsibility, 100% money back can be nerve-shredding… especially if you’ve never offered a guarantee before. And anyway, you can do better than that. I’m fascinated by the psychology behind guarantees so will definitely go deeper...
When you’re constantly chasing new ideas by forcing yourself to think “outside the box”, you could be throwing out some useful, proven, reliable stuff that is always found inside the box, like: Reliable customer service Repeatable systems that all you to get more efficient Standardised or fixed prices that help people make buying decisions Boring services everyone always needs Skipping over those things and always looking outside the box could lead to: Customer “service” that’s trying to be...