I help self-employed creatives turn scattered ideas into simple sellable products. Get 2-minute daily emails - highly actionable, a little silly, and zero hustle.
Permission to play
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One of my promises with this newsletter is no doom and gloom, but I think I'm skirting that today... One of my goals is to encourage business owners to be early adopters of climate action—while it's still 'early'—to not just be awesome custodians, but also for the unique marketing advantage it brings. So I hope you'll bear with me on this one... Targets:Halve current emissions by 2030. Half that again by 2040. Net zero emissions by 2050. Thoughts:Any progress we make on climate, particularly with our businesses, is progress in the right direction. Experts, startups, corporations, and 'normies' are working on ways to decarbonise and clean up every aspect of business: manufacturing, shipping, robotics, movies, software... Businesses who greenwash, shirk responsibility, and plough on as though the climate isn't a real issue, are being called out for their ignorance and in some cases (see Shein) their outright destruction. Much of the permission to be and stay in business comes from consumers, and they're getting rowdy. Questions:Does anyone need permission to be more climate conscious? No. Does a business need to become a BCorp to start being more climate conscious? No. Will businesses need permission to stay in business in 2030 if they continue to play dumb? ¯\_(ツ)_/¯ Speak to you again soon. Danny. . . . When you’re ready… 👉 The Digital Asset Incubator (12 week program) . . . Did someone forward this email to you? Feel free to sign up here. . . . I lightly proof-read these before sending (usually). If regular typos and occasional bad grammar are dealbreakers for you, please feel free to unsubscribe below... know hard feelings 😉 |
The Climate Soloist
I help self-employed creatives turn scattered ideas into simple sellable products. Get 2-minute daily emails - highly actionable, a little silly, and zero hustle.
Intangible assets – or things that aren’t physical assets – fall into two broad categories: Legal assets Competitive assets Legal assets are things like trademarks, brand names, patents and copyrights. They can be highly valuable, but complex to assign financial value to. Competitive assets are more abstract, like: Work experiences Life experiences Reputation Knowledge Cultural influences Relationships Weirdness Scars Taste They’re even harder to assign a dollar value to, but you can see...
The well worn 100% Money Back Guarantee is a powerful signal that you completely back yourself to do the work you’ve said you’d to, the the level you’ve promised. While it’s your job as The Best Supplier This Client Will Ever Work With™ to shoulder a big chunk of responsibility, 100% money back can be nerve-shredding… especially if you’ve never offered a guarantee before. And anyway, you can do better than that. I’m fascinated by the psychology behind guarantees so will definitely go deeper...
When you’re constantly chasing new ideas by forcing yourself to think “outside the box”, you could be throwing out some useful, proven, reliable stuff that is always found inside the box, like: Reliable customer service Repeatable systems that all you to get more efficient Standardised or fixed prices that help people make buying decisions Boring services everyone always needs Skipping over those things and always looking outside the box could lead to: Customer “service” that’s trying to be...