I help self-employed creatives turn scattered ideas into simple sellable products. Get 2-minute daily emails - highly actionable, a little silly, and zero hustle.
You probably have a thing
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There's a good chance that you have a "thing" people know you for. Or ask you about. Or know you can do really well. It might be right inside the wheelhouse of what you do for a living; it might be just adjacent to it; or it could be outside of your line of work altogether. Eg: When I was a brand designer, my mates and colleagues would refer people to me who needed logo. It wasn't my bread-and-butter (it was adjacent), but it was something people knew me for. I'd do a good enough job pretty quickly, which made me referable enough. And it was always paid work. Another eg: Years ago when I worked in an office, we had a really great dude, Drew, who was our financial controller. His presentations at our quarterly town halls were always the highlight of the day - correct, the finance guy was more interesting and entertaining than us designers, journalists, marketing teams and sales (sales were an easy beat to be fair...). He demonstrated so much knowledge and flair with numbers, that to the people in our office - and their family and friends - he became the obvious referral for people who were after financial advice. Again it wasn't his bread-and-butter, but it was a consistent side income which he since went on to make his full-time job. If I was to speak to either myself or Drew from those days, I'd be recommending they knock together a landing page with a fixed-price offering, for the referrers to send their family and friends to. If the "thing" you're known for is something you're happy delivering... for a price... then just go ahead and publish that price. Speak to you again soon. Danny. . . . When you’re ready… 👉 The Digital Asset Incubator (12 week program) . . . Did someone forward this email to you? Feel free to sign up here. . . . I lightly proof-read these before sending (usually). If regular typos and occasional bad grammar are dealbreakers for you, please feel free to unsubscribe below... know hard feelings 😉 |
The Climate Soloist
I help self-employed creatives turn scattered ideas into simple sellable products. Get 2-minute daily emails - highly actionable, a little silly, and zero hustle.
Intangible assets – or things that aren’t physical assets – fall into two broad categories: Legal assets Competitive assets Legal assets are things like trademarks, brand names, patents and copyrights. They can be highly valuable, but complex to assign financial value to. Competitive assets are more abstract, like: Work experiences Life experiences Reputation Knowledge Cultural influences Relationships Weirdness Scars Taste They’re even harder to assign a dollar value to, but you can see...
The well worn 100% Money Back Guarantee is a powerful signal that you completely back yourself to do the work you’ve said you’d to, the the level you’ve promised. While it’s your job as The Best Supplier This Client Will Ever Work With™ to shoulder a big chunk of responsibility, 100% money back can be nerve-shredding… especially if you’ve never offered a guarantee before. And anyway, you can do better than that. I’m fascinated by the psychology behind guarantees so will definitely go deeper...
When you’re constantly chasing new ideas by forcing yourself to think “outside the box”, you could be throwing out some useful, proven, reliable stuff that is always found inside the box, like: Reliable customer service Repeatable systems that all you to get more efficient Standardised or fixed prices that help people make buying decisions Boring services everyone always needs Skipping over those things and always looking outside the box could lead to: Customer “service” that’s trying to be...